American retail giant Williams-Sonoma launched their first ever Australian residency a few months ago with the opening of Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm stores in Sydney. Thankfully it did not take them too long to make their way to our stylish city of Melbourne!
Originally from Brooklyn, the furniture and homewares store ‘West Elm’ opened its first Melbourne store on Thursday 21st September in Chapel Street, South Yarra. You may be familiar with West Elm, known for their eclectic mix and match collections if you happened to shop at one of their stores in New York, and luckily, you no longer need to worry about that far distance freight! The best thing about West Elm, even with just a quick browse through their website, you will find it ever so easy to imagine incorporating their versatile and modern pieces amongst your own collection at home. Another impressive factor is the store’s attempt to deviate from their ‘American giant’ image through their creative effort to collaborate with local brands and Etsy sellers to showcase and sell locally designed homewares in store too! I personally find myself drawn to their nature-inspired twig and branch designs!
Here are Melbourne Darling’s Top 5 Picks:
464 Chapel Street
South Yarra VIC 3141
Phone: (03) 8396 0300